Get squared away.
Quote it, send it, get paid, without three apps and a spreadsheet. Built for shops of one to ten, by someone who runs one.
Book your setup call30 minutes on video with Allen, the woodworker who built it. We set it up on one of your real jobs.
One job, from a cut list to a proposal your client can sign.
Upload the cut list. It reads the parts, you check them, it prices them against your own numbers, then it turns into a proposal your client can sign.Cut list in, proposal out. No retyping in between.
Have you ever done everything right to earn a lead, then lost it before you even saw the message?Lost a lead before you even saw the message?
You put in the work to get your name in front of someone: the ad, the post, the referral, whatever it took. They finally reach out. But you're in the shop, hands full, building the thing that actually pays you, and the message just sits there. By the time you wipe off and check your phone at the end of the day, they've already heard back from two other shops and made their choice. You didn't lose that job on price, and you didn't lose it on craftsmanship. You lost it because you were building.
They finally reach out, but you're in the shop with your hands full. By the end of the day they've heard back from two other shops. You didn't lose that job on price. You lost it because you were building.
Square Away picks it up the second you can't. Set up your marketing through it once, and every lead that comes in gets the reply you already wrote, the moment they message, while you're still at the saw. Every lead gets the reply you already wrote, while you're still at the saw.
A lead comes in from your marketing
The ad, the post, the referral, your site. However they found you, Square Away knows the moment they reach out.
They get engaged, not ignored
The reply you already wrote keeps them talking: room, budget, timeline, photos of the space. Nobody's left wondering if you got the message.
The call books itself
No back and forth over texts. Connect Google Calendar and your booking page only offers times you're actually free, then the call lands straight on your calendar.
You come out of the shop to an appointment, not a missed lead
By the time you've wiped off and checked your phone, it's already handled.
The point isn't working more. It's spending more of it on the part you actually like, building, and a lot less of it babysitting your phone.
Every line marked twice before it's cut.
A real shop floor, not a stock photo.
Do you have a folder of quotes that just went quiet?Got a folder of quotes that just went quiet?
Imagine every one of those still turned into work. Someone asked about a built-in back in March, you sent a real number. Then, nothing. They didn't say no, they went quiet while you were out in the shop doing the thing you're actually good at. Most of them are still out there, still needing exactly what you build.
They didn't say no. They went quiet while you were out in the shop, and most of them still need exactly what you build.
Square Away works that list for you. A quote that's been sitting six weeks gets a follow-up. A client whose job wrapped last spring hears from you before their neighbour asks who did it. And the campaign you write goes out by email and to every social channel from the same box, because writing it four times is why nobody writes it once. Old quotes get a follow-up, past clients hear from you, and one write-up goes out by email and to every social channel.
Marketing that runs itself
- Old quotes get chased: you write the note once, it goes out on your schedule
- Past clients hear from you without you remembering to
- One campaign, every channel: email and socials from one write-up
- Lead forms on your site that land straight on a job, not in an inbox
Content from work you've already done
- The photos are already in here: every finished job is a post waiting
- Captions and hashtags written for you, in your words not a robot's
- Scheduled across Instagram, Facebook, TikTok and the rest
- Newsletters built from the month's jobs in about ten minutes
Do you actually know what your business is doing right now?Know what your business is doing right now?
Imagine someone asks what you're owed this month and you just know, not after digging through a text thread, a folder of PDFs, a notebook by the saw, and three apps that don't talk to each other. Right now that answer takes twenty minutes and a headache. It shouldn't.
Square Away is the one place instead. Quoting, proposals, invoicing, payments, the follow-up you never get to. Your whole business, one dashboard, at a glance. Here's the whole shape of it:
Estimates and proposals that don't take an evening
Build it once, send it in a couple of minutes, know when they opened it. Give them choices: Pick one, Pick any, and Add-ons, or price two versions as an either/or so they pick one and the totals never get added together.
Invoices with milestone payments
Deposit, materials, delivery, final: that's how custom work actually gets paid, not one lump at the end.
A questionnaire your client fills out on their phone
Room, budget, timeline, and photos of the space, all of it landing on the job before you drive out there.
Your own shop number for texts, and calls if you want them
Every plan gets its own toll-free texting number, set up after your first payment, so reminder texts come from your shop. For $8 a month clients can text you back, pictures too, right onto the job, and calls to that number ring through to you.
Client emails land on the job, and get a reply while you're busy
Forward your shop email and a client's first email lands on their job, even if they never answered one of yours. The Auto Responder sends your friendly reply to the stages you pick, by email or text.
Social posts built from jobs you already finished
The photos are already in here. Write the caption, turn a photo into a short video if you want one, pick where it goes. When you get to it, they're a post.
Shop Hand AI, an assistant that actually knows your shop
Ask what's left on a job or what's sitting in your pipeline, and have it add the contact or the note for you. It's wired into your real data, not a generic chatbot, and it asks before it changes anything.
Have you ever finished a job and realized you built the last week of it for free?Ever built the last week of a job for free?
Too many jobs get priced on a gut feeling because pricing them right takes too damn long. You know the drill: measure everything off the drawing by hand, write up a cut list, do the math. That's an evening you don't have, so half the time you skip it and guess instead.
And even when you do sit down and grind through it, the mistakes still happen: a sheet you forgot to count, hours that ran long. Three weeks in, you're building the end of the job for free. The job still has to get built. You just stopped getting paid for the last part of it.
Too many jobs get priced on a gut feeling because pricing them right takes too damn long. So you guess, and the last part of the job gets built for free.
This is the part that ends that guess. Drop in your cut list. Don't have one? Just upload the drawing.
Already get a cut list from a designer? Drop it in and we pull the parts straight off it. Nothing but a drawing, a hand sketch, even a phone photo of something on a legal pad? We read it the same way you would: by looking at it.
Either way, you check the list, then it prices itself against your own numbers: the rates you already entered once, not a guess. Materials, cut plan, and a real estimate, in one pass instead of an evening of typing.
The cut planner handles boards, not just sheets. Rip parts from 4x4 posts or 1x6s: it crosscuts first, then rips, and puts the rip sizes on your labels. Miters are measured long point to long point, on every list.
Enter your prices once. Every job after that prices itself.
This is real, working software, not a mockup. Tested against one of our own actual designer files: every part read correctly.
No mockups. This is the real thing, running.
One dashboard, one project workspace, the proposal you build and the one your client actually sees, all the way to checkout. Plain enough that a shop owner who's never used software like this figures it out in a couple of minutes. Shown here with a sample shop's jobs, not real clients.
From the dashboard to the proposal your client sees, all the way to checkout. Shown with a sample shop's jobs, not real clients.
Run the shop from your phone, not from the office.
The parts you need on the go fit in your pocket. Check what came in, add a lead while they're still on the phone, work out a fraction at the saw, and see tomorrow's installs, right from the shop floor. It runs in your phone's browser and sits on your home screen like an app.
Check what came in, add a lead, work out a fraction at the saw. It runs in your phone's browser and sits on your home screen like an app.
- Your day, on one screen
- One tap to add a lead, a task or job photos
- Fractions, feet and inches at the saw
- Tomorrow's site measures and calls
- The whole job, wherever you are
- Leads and replies, the moment they land
We didn't stop at the dashboard.
Three more pieces that shipped since those screenshots above: an assistant that actually knows your numbers, a way to turn a job photo into a post without opening five different apps, and follow-ups that go out on their own so you don't have to remember to send them.
An assistant that knows your numbers, a job photo turned into a post, and follow-ups that go out on your schedule.
Shop TV: the job on the wall, not on a printout
- Send any picture, drawing or PDF from a job to the shop TV, full screen, with zoom and page turns
- The job's photos as a gallery, the client's pictures included
- Your phone is the remote: next photo, zoom, or clear the TV from anywhere in the shop
- Just the cut list, in big type, or the whole job ticket. Prices never show on the TV.
Shop Hand AI: an extra hand in the office while you're at the saw.Shop Hand AI: an extra hand while you're at the saw.
A client calls with a referral while you're mid-cut. Instead of a pencil note on the fence, tell Shop Hand to add the contact. It lines it up and waits for your OK. Later, standing at the bench, ask what's left on the Mitchell job and get the stage, the due date, the open tasks and the latest notes, without digging through the project.
Mid-cut, tell it to add the contact instead of a pencil note on the fence. At the bench, ask what's left on a job.
It asks before it changes anything. Every change shows up as a card with Approve and Reject. Nothing is saved until you tap Approve.
Ask it about your shop
- What's left on a job: stage, due date, open tasks and recent notes
- What's in your pipeline right now, stage by stage
- Who a contact is and how to reach them
- "How many board feet is this?" worked out with the app's own calculators, fractions and sheet counts too
Have it do the typing
- Add the contact while you're still at the saw
- Drop a note on a project before you forget what the client said
- Put a proposal in draft from one sentence: the client, the job, the line items, ready for you to check and send
- Draw the frame around the gear: from photos of the TV, soundbar or appliance tags, a dimensioned front and side drawing saved on the job as v1, v2, with a draft asking the client to confirm the specs
- Draft a lead form from one sentence, saved as a draft for you to check
- Talk instead of type: it's a tab on your phone, so tap the mic on your iPhone keyboard and say it
Coming soon to Shop Hand Not built yet
- Drawing any piece from a conversation, like a table or a bench, not just a frame around the gear
- Building an automation for you. Today it hands you the description to paste into Automate with AI.
- More of the work across the app, always with your OK before anything changes
Everything above the coming soon box works today. Shop Hand AI is on the Shop and Crew plans and uses AI credits (6 a message). Every plan gets the Assistant for how-to help and the AI writing buttons around the app, like captions, descriptions and contract terms.
Square Away, right inside Claude or ChatGPT.
Ask what's happening with a project, pull up a contact, or check your pipeline, straight from your own Claude or ChatGPT, using your own subscription to do the thinking. Ask about a project, a contact or your pipeline from your own Claude or ChatGPT. The answers come from your real Square Away account, not the internet.
Read-only for now: it can look things up, not create or change anything yet.
Honestly: here's what isn't built yet.
We'd rather tell you what's still coming than let you find out.
Not built yet:
- Shop Hand drawing any piece, like a table or a bench, from a conversation. Today it draws the frame around a TV, soundbar or appliance.
- Shop Hand building automations itself. It points you to Automate with AI with the description ready to paste.
- Moving your clients and jobs over from another app on your own.
- Making changes from Claude or ChatGPT. That connection only looks things up today.
- Planning a cut list without a project.
- Square Away in the App Store and Google Play. For now it runs in your phone's browser and sits on your home screen like an app.
Running today: estimates and proposals with Pick one, Pick any and Add-ons, invoices with milestone payments, cut lists and drawings that price themselves, lead forms and questionnaires, follow-ups that go out on your schedule, your own shop texting number (two-way texts and calls for $8 a month), the Auto Responder and shop email forwarding, Shop TV, email campaigns, and social posting, Shop Hand and plan drawings on the Shop and Crew plans.
Founding shops get 14 days free, then pay half price, locked in for good.
Plans are sized by shop: a one-person shop pays less than a crew of ten, and every plan grows as new pieces ship.
Most platforms charge a percentage with no ceiling. We don't.
On bank transfers we take 1%, capped at $150 a payment. Never a percentage that keeps climbing with the job. Real margin for us, still a fraction of what a lot of platforms charge on a job this size.
| You get paid | Typical platform | Square Away |
|---|---|---|
| $5,000 deposit | $75 | $50 |
| $20,000 milestone | $300 | $150capped |
| $40,000 job | $600 | $150capped |
One built-in pays for a year of software.
Most platforms charge a percentage with no ceiling on this kind of transfer. That's the whole point. Figures use a common published rate of 1.5% with no cap versus our own 1% capped at $150 on bank transfers, both as of September 2026. Card payments are 2.9% + 30ยข, same as everywhere.
See it on one of your own jobs.
Pick a time that works for you. Bring a job you're quoting, or just your questions.
30 minutes on video with Allen, the woodworker who built it. We set it up on one of your real jobs.