Get squared away.
Quote it, send it, get paid, without three apps and a spreadsheet. Built for shops of one to ten, by someone who runs one.
Get on the listThree questions, one minute.
Have you ever done everything right to earn a lead, then lost it before you even saw the message?
You put in the work to get your name in front of someone: the ad, the post, the referral, whatever it took. They finally reach out. But you're in the shop, hands full, building the thing that actually pays you, and the message just sits there. By the time you wipe off and check your phone at the end of the day, they've already heard back from two other shops and made their choice. You didn't lose that job on price, and you didn't lose it on craftsmanship. You lost it because you were building.
Square Away picks it up the second you can't. Set up your marketing through it once, and every lead that comes in gets the reply you already wrote, the moment they message, while you're still at the saw.
A lead comes in from your marketing
The ad, the post, the referral, your site. However they found you, Square Away knows the moment they reach out.
They get engaged, not ignored
The reply you already wrote keeps them talking: room, budget, timeline, photos of the space. Nobody's left wondering if you got the message.
The call books itself
No back and forth over texts. Square Away lands a consultation call straight onto your calendar.
You come out of the shop to an appointment, not a missed lead
By the time you've wiped off and checked your phone, it's already handled.
The point isn't working more. It's spending more of it on the part you actually like, building, and a lot less of it babysitting your phone.
Every line marked twice before it's cut.
A real shop floor, not a stock photo.
Do you have a folder of quotes that just went quiet?
Imagine every one of those still turned into work. Someone asked about a built-in back in March, you sent a real number. Then, nothing. They didn't say no, they went quiet while you were out in the shop doing the thing you're actually good at. Most of them are still out there, still needing exactly what you build.
Square Away works that list for you. A quote that's been sitting six weeks gets a follow-up. A client whose job wrapped last spring hears from you before their neighbour asks who did it. And the campaign you write goes out by email and to every social channel from the same box, because writing it four times is why nobody writes it once.
Marketing that runs itself
- Old quotes get chased: you write the note once, it goes out on your schedule
- Past clients hear from you without you remembering to
- One campaign, every channel: email and socials from one write-up
- Lead forms on your site that land straight on a job, not in an inbox
Content from work you've already done
- The photos are already in here: every finished job is a post waiting
- Captions and hashtags written for you, in your words not a robot's
- Scheduled across Instagram, Facebook, TikTok and the rest
- Newsletters built from the month's jobs in about ten minutes
Do you actually know what your business is doing right now?
Imagine someone asks what you're owed this month and you just know, not after digging through a text thread, a folder of PDFs, a notebook by the saw, and three apps that don't talk to each other. Right now that answer takes twenty minutes and a headache. It shouldn't.
Square Away is the one place instead. Quoting, proposals, invoicing, payments, the follow-up you never get to. Your whole business, one dashboard, at a glance. Here's the whole shape of it:
Estimates and proposals that don't take an evening
Build it once, send it in a couple of minutes, know when they opened it.
Invoices with milestone payments
Deposit, materials, delivery, final: that's how custom work actually gets paid, not one lump at the end.
A questionnaire your client fills out on their phone
Room, budget, timeline, and photos of the space, all of it landing on the job before you drive out there.
Reminder texts today, your own shop number next
Clients who opt in get reminder texts from Square Away. Two-way texting from your own number, where they can text back and send pictures, is coming.
Social posts built from jobs you already finished
The photos are already in here. Write the caption, turn a photo into a short video if you want one, pick where it goes. When you get to it, they're a post.
Shop Hand AI, an assistant that actually knows your shop
Ask what's left on a job or what's sitting in your pipeline, and have it add the contact or the note for you. It's wired into your real data, not a generic chatbot, and it asks before it changes anything.
Have you ever finished a job and realized you built the last week of it for free?
Too many jobs get priced on a gut feeling because pricing them right takes too damn long. You know the drill: measure everything off the drawing by hand, write up a cut list, do the math. That's an evening you don't have, so half the time you skip it and guess instead.
And even when you do sit down and grind through it, the mistakes still happen: a sheet you forgot to count, hours that ran long. Three weeks in, you're building the end of the job for free. The job still has to get built. You just stopped getting paid for the last part of it.
This is the part that ends that guess. Drop in your cut list. Don't have one? Just upload the drawing.
Already get a cut list from a designer? Drop it in and we pull the parts straight off it. Nothing but a drawing, a hand sketch, even a phone photo of something on a legal pad? We read it the same way you would: by looking at it.
Either way, you check the list, then it prices itself against your own numbers: the rates you already entered once, not a guess. Materials, cut plan, and a real estimate, in one pass instead of an evening of typing.
Enter your prices once. Every job after that prices itself.
This is real, working software, not a mockup. Tested against one of our own actual designer files: every part read correctly.
No mockups. This is the real thing, running.
One dashboard, one project workspace, the proposal you build and the one your client actually sees, all the way to checkout. Plain enough that a shop owner who's never used software like this figures it out in a couple of minutes. Shown here with a sample shop's jobs, not real clients.
Run the shop from your phone, not from the office.
The parts you need on the go fit in your pocket. Check what came in, add a lead while they're still on the phone, work out a fraction at the saw, and see tomorrow's installs, right from the shop floor. It runs in your phone's browser and sits on your home screen like an app.
We didn't stop at the dashboard.
Three more pieces that shipped since those screenshots above: an assistant that actually knows your numbers, a way to turn a job photo into a post without opening five different apps, and follow-ups that go out on their own so you don't have to remember to send them.
Shop Hand AI: an extra hand in the office while you're at the saw.
A client calls with a referral while you're mid-cut. Instead of a pencil note on the fence, tell Shop Hand to add the contact. It lines it up and waits for your OK. Later, standing at the bench, ask what's left on the Mitchell job and get the stage, the due date, the open tasks and the latest notes, without digging through the project.
Ask it about your shop
- What's left on a job: stage, due date, open tasks and recent notes
- What's in your pipeline right now, stage by stage
- Who a contact is and how to reach them
Have it do the typing
- Add the contact while you're still at the saw
- Drop a note on a project before you forget what the client said
- Draft a lead form from one sentence, saved as a draft for you to check
- Talk instead of type: it's a tab on your phone, so tap the mic on your iPhone keyboard and say it
It asks before it changes anything. Every change shows up as a card with Approve and Reject. Nothing is saved until you tap Approve.
Coming soon to Shop Hand Not built yet
- "Do a proposal for the Mitchell job" and get a draft to check
- "How many board feet is this?" worked out in the calculator for you
- More of the work across the app, always with your OK before anything changes
Everything above the coming soon box works today. Shop Hand AI is on the Shop and Crew plans and uses AI credits (6 a message). Every plan gets the Assistant for how-to help and the AI writing buttons around the app, like captions, descriptions and contract terms.
Square Away, right inside Claude or ChatGPT.
Ask what's happening with a project, pull up a contact, or check your pipeline, straight from your own Claude or ChatGPT, using your own subscription to do the thinking. The answers come from your real Square Away account, not the internet.
Read-only for now: it can look things up, not create or change anything yet.
Honestly: here's what isn't built yet.
Running today: estimates and proposals, invoices with milestone payments, cut lists and drawings that price themselves, lead forms and questionnaires, follow-ups that go out on your schedule, reminder texts to clients who opt in, email campaigns, and social posting on the Shop and Crew plans. We'd rather tell you what's still coming than let you find out.
Not built yet: two-way texting from your own shop number, so clients can text back and send photos (today's reminders go out from a shared Square Away number and can't take replies). QuickBooks Online payment sync. Shop Hand's bigger jobs, like doing a proposal or working the calculator for you. Making changes from Claude or ChatGPT (that connection only looks things up today). Planning a cut list without a project. Square Away in the App Store and Google Play; for now it runs in your phone's browser and sits on your home screen like an app.
If you get on the list, we'll email you when it's your turn, not before.
First 30 shops get founding pricing, locked in for good.
Plans are sized by shop: a one-person shop pays less than a crew of ten, and every plan grows as new pieces ship.
Most platforms charge a percentage with no ceiling. We don't.
On bank transfers we take 1%, capped at $150 a payment. Never a percentage that keeps climbing with the job. Real margin for us, still a fraction of what a lot of platforms charge on a job this size.
| You get paid | Typical platform | Square Away |
|---|---|---|
| $5,000 deposit | $75 | $50 |
| $20,000 milestone | $300 | $150 |
| $40,000 job | $600 | $150 |
One built-in pays for a year of software.
Most platforms charge a percentage with no ceiling on this kind of transfer. That's the whole point. Figures use a common published rate of 1.5% with no cap versus our own 1% capped at $150 on bank transfers, both as of September 2026. Card payments are 2.9% + 30ยข, same as everywhere.
Tell us what you're running now.
Three questions. We read every one of these. They decide what gets built next.