Take a look inside
What it actually looks like.
No mockups — this is the real thing, running. Keep track of everything on one dashboard, every customer gets their own project, and you see all your jobs listed right there in front of you.
Quote it, send it, get paid — without three apps and a spreadsheet. Built for shops of one to ten, by someone who runs one.
Get on the listThree questions, one minute.
The part nobody tells you
We take five dollars. Not as an introductory rate — that's the actual cost of a bank transfer, and everyone charging more is keeping the difference.
| You get paid | HoneyBook keeps | We keep |
|---|---|---|
| $5,000 deposit | $75 | $5 |
| $20,000 milestone | $300 | $5 |
| $40,000 job | $600 | $5 |
One kitchen pays for a year of software.
Most of them charge a percentage with no ceiling — that's the whole point. Figures are HoneyBook's published ACH rate of 1.5% with no cap, and our 0.8% capped at $5, both as of September 2026. Card payments are 2.9% + 30¢, same as everywhere.
The reason for all of it
You're mid-glue-up and the phone goes. Someone on Instagram wants a price. Someone else has been waiting two days for an answer you meant to send Tuesday. Half of them will never book anything.
Square Away answers first, and sorts them out before they reach you.
Any hour, any channel. Nobody sits waiting while you finish a cut.
Room, budget range, timeline, photos of the space. The ones who won't fill it in were never going to book.
Follow-ups go out on a schedule you set once and never think about again.
Real budget, real timeline, photos attached. You decide who's worth a Saturday.
The point isn't working more. It's spending more of it on the part you actually like — and a lot less of it on your phone.
The other half
Every shop has a folder of them. Someone asked about a kitchen in March, you sent a number, they went dark. Most never get contacted again — not because you don't care, but because Tuesday happened.
Square Away works that list for you. A quote that's been sitting six weeks gets a follow-up. A client whose job wrapped last spring hears from you before their neighbour asks who did it. And the campaign you write goes out by email and to every social channel from the same box — because writing it four times is why nobody writes it once.
Marketing that runs itself
Content from work you've already done
What it does
Build it once, send it in a couple of minutes, know when they opened it.
Deposit, materials, delivery, final — because that's how custom work actually gets paid. Not one lump at the end.
Room, budget, timeline, and photos of the space — all of it landing on the job before you drive out there.
Every message filed against the job. Your current software can't receive a photo. Ask it.
The photos are already in here. When you get to it, they're a post.
Take a look inside
No mockups — this is the real thing, running. Keep track of everything on one dashboard, every customer gets their own project, and you see all your jobs listed right there in front of you.
Where we're at, honestly
All of the above is what we're building. Not all of it exists yet, and we'd rather tell you the order than let you find out.
First: estimates, proposals, invoices, milestone payments. Then: texting with photos, questionnaires, and the automatic follow-ups. After that: campaigns and posting.
If you get on the list, we'll email you when it's your turn — not before.
First 30 shops get founding pricing, locked in for good.
The list
Three questions. We read every one of these — they decide what gets built next.